@book{Drewes.1996, address = {Bergisch-Gladbach}, author = {Drewes, Guido}, interhash = {4c1730a093448a295a7cfc83cd8ba96d}, intrahash = {77caf78bf8bc00a2c8c661cb44535971}, isbn = {3890124941}, publisher = {Eul}, title = {Marketing-Informationssysteme in Banken: Der Einsatz der Informationstechnologie im operativen Marketing für die breite Privatkundschaft}, year = 1996 }