@techreport{wagner2012multiplikatorenmarketing,
  author = {Wagner, Ralf and Schwerdtfeger, Jörg},
  institution = {Siegfried Vögele Institut},
  interhash = {39cf870462ac8f599a0ea90ceb491aff},
  intrahash = {c75b5441929fdcafef722ccb6ad9b3cd},
  title = {Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' },
  type = {Whitepaper},
  year = 2012
}