@incollection{DeWaC06,
  address = {Berlin},
  author = {Decker, R. and Wagner, R.},
  booktitle = {{E}inf\"uhrung in die {B}etriebswirtschaftslehre},
  editor = {Becker, F. G.},
  interhash = {93fdbc8979c658ad6bc0435634c66305},
  intrahash = {e09042c0984035d34133b83f5d813e75},
  owner = {uni},
  pages = {163-199},
  publisher = {Springer},
  timestamp = {2007.10.08},
  title = {{M}arketing},
  year = 2006
}