@inproceedings{WaFaP08,
  address = {New Orleans},
  author = {Falkenreck, C. and Wagner, R.},
  booktitle = {{P}roceedings of the 2008 {A}{M}{S} {C}ultural {P}erspectives in {M}arketing {C}onference},
  interhash = {8303378ca532d3812b1c858d30ced116},
  intrahash = {74544e7c3718d1ff4f4a72b8f8198d46},
  organization = {Academy of Marketing Science},
  pages = {115 - 120},
  title = {{M}odeling {C}ulture's {I}mpact on {R}eputation {T}ransfer in {D}irect {M}arketing},
  year = 2008
}