@conference{wagner2013emotionen,
  address = {Bonn},
  author = {Wagner, Ralf},
  booktitle = {Science meets Marketing & Sales},
  interhash = {3db0dc4f1dcf17e4004be5191e0d9a4e},
  intrahash = {56cef4bc678b02e976fe8f093a6fb850},
  title = {Emotionen im Kundendialog: Mit System zur Kauflaune},
  year = 2013
}

@electronic{busch2013tipps,
  author = {Busch, Uli and Wagner, Ralf},
  day = {18.01.2013},
  editor = {W&V, Verlag},
  howpublished = {Online Artikel},
  interhash = {ae66e9810ad0db0bdb8bf422fe0ad580},
  intrahash = {7bf30e912241671c24a36b70f3711383},
  month = {Januar},
  organization = {W&V},
  publisher = {Verlag W&V},
  title = {Tipps f\"ur Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert },
  type = {Essay},
  url = {http://www.wuv.de/marketing/tipps_fuer_marken_wie_man_emotionen_bei_der_kaufentscheidung_dirigiert},
  year = 2013
}