@conference{KlWaS09,
  address = {Australia \& New Zealand Marketing Academy 2009 Conference in Melbourne (Australia)},
  author = {Klaus, Martin and Wagner, Ralf},
  booktitle = {Australia \& New Zealand Marketing Academy 20009 Conference },
  editor = {Mavondo, Felix and Ewing, Michael},
  interhash = {1aa3e4267aab8978ccc33256e412de96},
  intrahash = {736d4b4b8fec95063005868d602d72bc},
  title = {{I}dentifying {I}nfluential {C}ommunicator to gain "{C}onsumer {I}nsights" on {W}eblog {N}etworks},
  year = 2009
}

@conference{KlScWaS209,
  address = {Berlin},
  author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf},
  booktitle = {6th CCN Conference: Making a Difference - Putting Consumer Citizenship into Action},
  interhash = {f848fb8d19bc6187082849fd94e06196},
  intrahash = {aecd73ea6ec24deaeb1af10158009e6d},
  title = {Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach},
  year = 2009
}

@conference{KlScWa109,
  address = {Nantes},
  author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf},
  booktitle = {EMAC},
  interhash = {d947f65e29546a8344b8dd0baf2e5a8d},
  intrahash = {2f1e4758ff0417259fc64c130a5456ec},
  title = {Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.Com},
  year = 2009
}

@conference{WaGfKlS12,
  address = {36th Annual Conference of the German Classification Society (GfKl) in Hildesheim},
  author = {Wagner, Ralf},
  interhash = {854942f3be0502bce51db96d978f70b4},
  intrahash = {ff54541532aadd3c783ec336a9988222},
  month = {August},
  title = {The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior},
  url = {http://147.172.223.251/gfkl2012/proceedingsGfKl2012GroupedByAreas.pdf#page=162},
  year = 2012
}

@book{WaS501,
  address = {IHK Hannover},
  author = {Wagner, Ralf},
  booktitle = {Workshop f\"ur F\"uhrungskr\"afte},
  interhash = {5c5c0435cef4bcaa9189f59f2caa7af1},
  intrahash = {ed3afae7a9669ef6187b82179ceb64e8},
  title = {Kundenbindung und Benchmarking im Gro{\ss}handel},
  year = 2001
}

@book{FaWaS109,
  address = {Maastricht},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {International Colloquium in Relationship Marketing},
  interhash = {311b320af6b62e96ba51e230e8358ff3},
  intrahash = {be1908f68fee782f48ea6cb5939cca17},
  title = {Broadening the View on Customers` Propensity to Leave a Relationship},
  year = 2009
}

@book{WaS108,
  address = {Bonn},
  author = {Wagner, Ralf},
  booktitle = {Science meets Marketing and Sales 2008},
  interhash = {f84eb4025ae409fcb85a7f45c94eab01},
  intrahash = {0ba51c24525dcdb078054adc7207c3ed},
  title = {Der Einfluss von Farben auf die Wahrnehmung von Direktmarketing Medien - Ein internationaler Vergleich},
  year = 2008
}