@inproceedings{HoKlWaP11,
  author = {Honsel, Lars and Klaus, Martin and Wagner, Ralf},
  booktitle = {Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference},
  editor = {University, Edith Cowan},
  interhash = {cfa6ce541017d2ad02ebbf0449a806da},
  intrahash = {74d549fa619635073b82ed84970349c7},
  pages = {1-10},
  title = {{C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits},
  url = {http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf},
  year = 2011
}

@conference{KlWaS09,
  address = {Australia \& New Zealand Marketing Academy 2009 Conference in Melbourne (Australia)},
  author = {Klaus, Martin and Wagner, Ralf},
  booktitle = {Australia \& New Zealand Marketing Academy 20009 Conference },
  editor = {Mavondo, Felix and Ewing, Michael},
  interhash = {1aa3e4267aab8978ccc33256e412de96},
  intrahash = {736d4b4b8fec95063005868d602d72bc},
  title = {{I}dentifying {I}nfluential {C}ommunicator to gain "{C}onsumer {I}nsights" on {W}eblog {N}etworks},
  year = 2009
}

@inproceedings{KlScWaP09,
  address = {Berlin},
  author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf},
  booktitle = {Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action},
  editor = {Schrader, Ulf and Thoresen, Victoria W.},
  interhash = {f848fb8d19bc6187082849fd94e06196},
  intrahash = {1c37f0729103d6b97b11ecb7bf1fe2f1},
  organization = {The Consumer Citizenship Network, an Erasmus thematic network of educators and researchers},
  pages = {163 -- 177},
  title = {{M}arketing {C}ommunication to and with {N}et {C}itizens: {T}argeting by {M}eans of a {S}ocial {N}etwork {A}nalysis {A}pproach},
  year = 2009
}

@conference{KlScWaS209,
  address = {Berlin},
  author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf},
  booktitle = {6th CCN Conference: Making a Difference - Putting Consumer Citizenship into Action},
  interhash = {f848fb8d19bc6187082849fd94e06196},
  intrahash = {aecd73ea6ec24deaeb1af10158009e6d},
  title = {Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach},
  year = 2009
}

@inproceedings{KlScWaP,
  address = {Nantes},
  author = {Klaus, Mart and Schwerdtfeger, J\"org and Wagner, Ralf},
  booktitle = {Proceedings of the 38th EMAC Conference, Marketing and the Core Disciplines: Rediscovering References?},
  editor = {Helfer, J.-P. and Nicolas, J.-L.},
  interhash = {d947f65e29546a8344b8dd0baf2e5a8d},
  intrahash = {9c0399cd77918ef73b5cff82898704bc},
  title = {{A}ssessing {D}igital {S}ocial {N}etworks for {M}arketing {C}ommunication - {T}he {C}ase of {M}y{S}pace.com},
  year = 2009
}

@conference{KlScWa109,
  address = {Nantes},
  author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf},
  booktitle = {EMAC},
  interhash = {d947f65e29546a8344b8dd0baf2e5a8d},
  intrahash = {2f1e4758ff0417259fc64c130a5456ec},
  title = {Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.Com},
  year = 2009
}

@inproceedings{KlWaP10,
  address = {Berlin},
  author = {Klaus, Martin and Wagner, Ralf},
  booktitle = {Classification as a Tool for Research},
  editor = {Locarek-Junge, Hermann and Weihs, Claus},
  interhash = {4364fb398939df6c53efe27c7eed186e},
  intrahash = {0b4fdbf1bdfe625830fa28094c3652e4},
  pages = {553-560},
  publisher = {Springer},
  title = {{G}aining '{C}onsumer {I}nsights' from {I}nfluential {A}ctors in {W}eblog {N}etwork},
  url = {http://www.springerlink.com/content/u44423kj5t361776/fulltext.pdf},
  year = 2010
}

@incollection{PaWaC09,
  address = {Bad Honnef},
  author = {Parwoll, Moritz and Wagner, Ralf},
  booktitle = {{A}ging {S}ociety and its {I}mplications on {S}ervice {M}arketing {A}pproaches in the {H}ospitality, {T}ourism and {T}ransport},
  editor = {Bornemeyer, Claudia and Schneider, J\"urgen},
  interhash = {0fdc27a037cceb3f86b08c232fd03221},
  intrahash = {5a894accfb147a62f0e2d8cd2032a2bb},
  pages = {19-40},
  publisher = {Bock},
  title = {{D}irect {M}arketing for {B}est-{A}gers: {I}n {D}ialogue with {C}hallenging {C}ustomers},
  year = 2011
}

@conference{WaGfKlS12,
  address = {36th Annual Conference of the German Classification Society (GfKl) in Hildesheim},
  author = {Wagner, Ralf},
  interhash = {854942f3be0502bce51db96d978f70b4},
  intrahash = {ff54541532aadd3c783ec336a9988222},
  month = {August},
  title = {The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior},
  url = {http://147.172.223.251/gfkl2012/proceedingsGfKl2012GroupedByAreas.pdf#page=162},
  year = 2012
}

@presentation{WAS10,
  address = {Sommerdialog 2010, POSTADRESS in D\"usseldorf},
  author = {Wagner, Ralf},
  interhash = {89f8a42440f0ea6b1d46e9e43360af18},
  intrahash = {ac4f53acf23d647ae5f2e1459ac5728b},
  title = {Keeping the Thread - erfolgreiche Kundenansprache in Zeiten digitaler Informations\"uberlastung},
  year = 2010
}

@book{WaS501,
  address = {IHK Hannover},
  author = {Wagner, Ralf},
  booktitle = {Workshop f\"ur F\"uhrungskr\"afte},
  interhash = {5c5c0435cef4bcaa9189f59f2caa7af1},
  intrahash = {ed3afae7a9669ef6187b82179ceb64e8},
  title = {Kundenbindung und Benchmarking im Gro{\ss}handel},
  year = 2001
}

@book{WaS108,
  address = {Kassel},
  author = {Wagner, Ralf},
  booktitle = {2. Deutscher Dialogmarketing-Kongress},
  interhash = {11ccd434bdab1b1643bd9c007453c898},
  intrahash = {d99e476f6f4178eee527dd0dafac977d},
  title = {Zur Digitalisierung der Konsumenten: Ausgew\"ahlte Fakten},
  year = 2008
}

@book{WaS308,
  address = {Baden-Baden},
  author = {Wagner, Ralf},
  booktitle = {6. Europ\"aische Strategietage},
  interhash = {c4ff6f6f50959b3664d7fe647d585998},
  intrahash = {f2ce5391d9e1dbe1890ee5fd17d80dce},
  title = {Direktmarketing f\"ur Best-Ager: Im Dialog mit einer anspruchsvollen Zielgruppe},
  year = 2008
}

@book{WaS209,
  address = {Baden-Baden},
  author = {Wagner, Ralf},
  booktitle = {7. Europ\"aische Strategietage},
  interhash = {f97a75c93839d34f469561ccacf63585},
  intrahash = {c408a37bf9458e73ee192894c555528c},
  title = {Die neue Macht des Kunden: Weblogs, soziale Netze und strategische Antworten},
  year = 2009
}

@inproceedings{FaWaP09,
  address = {Maastricht},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing},
  editor = {Odekerken-Schr\"oder, Gaby},
  interhash = {311b320af6b62e96ba51e230e8358ff3},
  intrahash = {a9b6038e5d2bb8d2da712abfae39efc8},
  organization = {17th International Colloquium in Relationship Marketing},
  title = {{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship},
  year = 2009
}

@incollection{WaC11,
  author = {Wagner, Ralf},
  booktitle = {{G}reen {C}onsumerism},
  interhash = {f855425eb357a395906054f5cf1c9b94},
  intrahash = {4055aaf8b91aacc4469d26e08e43b016},
  pages = {460-465},
  publisher = {SAGE Publications},
  title = {{W}ebsites and {B}logs},
  volume = 6,
  year = 2011
}

@inproceedings{KlWaP,
  author = {Klaus, Martin and Wagner, Ralf},
  booktitle = {Proceedings of Australia \& New Zealand Marketing Academy 2009 Conference},
  editor = {Mavondo, Felix and Ewing, Michael},
  interhash = {1aa3e4267aab8978ccc33256e412de96},
  intrahash = {556d494760e59a15cd2bc1e2fe8e5763},
  pages = {1-8},
  title = {{I}dentifying {I}nfluential {C}ommunicator to gain "{C}onsumer {I}nsights" on {W}eblog {N}etworks},
  url = {http://pandora.nla.gov.au/pan/25410/20110307-1059/www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-067.pdf},
  year = 2009
}

@techreport{WaKlW08b,
  address = {Universit\"at Kassel},
  author = {Wagner, R. and Klaus, M.},
  institution = {DMCC - Dialog Marketing Competence Center},
  interhash = {ad8d44fc046760b61ca60011d7a1a714},
  intrahash = {826dba13e4bcb6973db0564882100455},
  number = 2,
  title = {{C}hallenges and {E}xamples of {M}obile {D}irect {M}arketing},
  type = {Dahlhoff, D. and Mann, A. and Wagner, R.},
  year = 2008
}

@book{FaWaS109,
  address = {Maastricht},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {International Colloquium in Relationship Marketing},
  interhash = {311b320af6b62e96ba51e230e8358ff3},
  intrahash = {be1908f68fee782f48ea6cb5939cca17},
  title = {Broadening the View on Customers` Propensity to Leave a Relationship},
  year = 2009
}

@book{WaS108,
  address = {Bonn},
  author = {Wagner, Ralf},
  booktitle = {Science meets Marketing and Sales 2008},
  interhash = {f84eb4025ae409fcb85a7f45c94eab01},
  intrahash = {0ba51c24525dcdb078054adc7207c3ed},
  title = {Der Einfluss von Farben auf die Wahrnehmung von Direktmarketing Medien - Ein internationaler Vergleich},
  year = 2008
}