@book{WaS108,
  address = {Kassel},
  author = {Wagner, Ralf},
  booktitle = {2. Deutscher Dialogmarketing-Kongress},
  interhash = {11ccd434bdab1b1643bd9c007453c898},
  intrahash = {d99e476f6f4178eee527dd0dafac977d},
  title = {Zur Digitalisierung der Konsumenten: Ausgew\"ahlte Fakten},
  year = 2008
}

@book{WaS108,
  address = {Brighton},
  author = {Wagner, Ralf},
  booktitle = {EMAC},
  interhash = {afbdf8fc4699a41cc9cc1b46d840da4e},
  intrahash = {7b4450358555b5e6dbcb2aa6aeeefa09},
  title = {Consistency of Relationship Marketing Practices in Transition Economies},
  year = 2008
}

@book{WaS108,
  address = {Bonn},
  author = {Wagner, Ralf},
  booktitle = {Science meets Marketing and Sales 2008},
  interhash = {f84eb4025ae409fcb85a7f45c94eab01},
  intrahash = {0ba51c24525dcdb078054adc7207c3ed},
  title = {Der Einfluss von Farben auf die Wahrnehmung von Direktmarketing Medien - Ein internationaler Vergleich},
  year = 2008
}