@inproceedings{WaPeP04,
  address = {Dublin},
  author = {Wagner, R. and Pels, J.},
  booktitle = {{P}roceedings of the {I}rish {A}cademy of {M}anagement {A}nnual {C}onference},
  interhash = {75eacaeaa3d82404f19fb61f772170c1},
  intrahash = {29ed5429e3a0556e8e76a0b5af418fa3},
  title = {{P}atterns of {M}arketing {P}ractices in {T}ransition {E}conomies},
  year = 2004
}