@inproceedings{ls_leimeister, address = {Barcelona, Spain}, author = {Hartmann, M. and Bretschneider, U. and Leimeister, J. M.}, booktitle = {International Society for Professional Innovation Management (ISPIM)}, interhash = {cf8b421cd8b93373fa77c08e4fc79bb1}, intrahash = {ffe1629f72b003064667eb5015df1a10}, note = 336, title = {Establishing Online Communities - Only trial & error?}, url = {http://pubs.wi-kassel.de/wp-content/uploads/2013/03/JML_358.pdf}, year = 2012 }