@book{Myers.2009, address = {Los Angeles}, author = {Myers, D. Michael}, edition = {1. publ.}, interhash = {f5ec14b423fffca9b5a635d61618c0fd}, intrahash = {fecc5dc371b1a9424227544dfd5940fd}, isbn = {9781412921664}, publisher = {Sage}, title = {Qualitative research in business & management}, url = {http://www.gbv.de/dms/zbw/574672206.pdf}, year = 2009 }