@book{Memo903906,
  author = {Kreutzer, Ralf},
  booktitle = { Praxisorientiertes Dialog-Marketing },
  coverage = {XXIV, 393 S.},
  edition = { [Online-Ausg.] },
  interhash = {f7bc19c2860c111907939ecce65b0156},
  intrahash = {e2cb6f0516a1ef5eb4f5cc2ef39e45f1},
  isbn = {978-3-8349-0574-1},
  note = { Ralf T. Kreutzer },
  publisher = { Gabler },
  publisherplace = {Wiesbaden},
  title = { Praxisorientiertes Dialog-Marketing, Konzepte - Instrumente - Fallbeispiele },
  url = {/brokenurl# http://dx.doi.org/10.1007/978-3-8349-9438-7 },
  year = { 2009 }
}