@book{FaWaS208,
  address = {New Orleans},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {Vortrag auf der AMS Cultural Perspectives in Marketing Conference},
  interhash = {8303378ca532d3812b1c858d30ced116},
  intrahash = {dfefdeccc624820ad21fb7346d08189e},
  title = {Modeling Culture's Impact on Reputation Transfer in Direct Marketing},
  year = 2008
}