@conference{KlScWaS10,
  address = {Australia \& New Zealand Marketing Academy 2010 Conference in Christchurch (New Zealand)},
  author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf},
  booktitle = {Australia \& New Zealand Marketing Academy 2010 Conference},
  interhash = {62dd9d8bbc077329dd297f8716da1934},
  intrahash = {c308e151cc6bc2db5bb2df88a9763d21},
  title = {{T}argeting {K}ey {I}nfluentials for {D}irect {M}arketing {A}ctivities in {S}ocial {N}etworks: {M}ethodical {P}rogress and an {A}pplication},
  year = 2010
}