@inproceedings{WaP01,
  address = {Bergen},
  author = {Wagner, R.},
  booktitle = {30th Annual Conference of the European Marketing Academy},
  editor = {Breivik, E. and Falkenberg, A. W. and Gronhaug, K.},
  interhash = {d4c157ff739203e6c1a0ebee6d8a3811},
  intrahash = {c1abb905e75b9c911d08ed048d97757b},
  publisher = {EMAC},
  title = {{T}esting the {L}ag of {M}ultiple {C}ompetitive {R}eactions},
  url = {http://mora.rente.nhh.no/conferences/emac2001/Sessions/8.2.pdf#page=10view=FitView},
  year = 2001
}