@conference{KlScWaS209,
  address = {Berlin},
  author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf},
  booktitle = {6th CCN Conference: Making a Difference - Putting Consumer Citizenship into Action},
  interhash = {f848fb8d19bc6187082849fd94e06196},
  intrahash = {aecd73ea6ec24deaeb1af10158009e6d},
  title = {Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach},
  year = 2009
}