@inproceedings{wagner2013forthcomingcustomer,
  address = {Istanbul},
  author = {Wagner, Ralf and Falkenreck, Christine},
  booktitle = {{P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World},
  interhash = {86338bcaf1759860e2f0c1ab424a1775},
  intrahash = {aeadc125d7629137f2a85a5b471773e6},
  title = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?},
  year = {2013 forthcoming}
}