@inproceedings{FaWaP09,
  address = {Maastricht},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing},
  editor = {Odekerken-Schr\"oder, Gaby},
  interhash = {311b320af6b62e96ba51e230e8358ff3},
  intrahash = {a9b6038e5d2bb8d2da712abfae39efc8},
  organization = {17th International Colloquium in Relationship Marketing},
  title = {{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship},
  year = 2009
}