@inproceedings{ls_leimeister,
  address = {Como, Italy},
  author = {Eckjans, D. and Fähling, J. and Leimeister, J. M. and Krcmar, H.},
  booktitle = {International Conference on Mobile Business Mobile Internet: a new paradigm in a new value network},
  interhash = {b143e48625e1ff9439eedcbdf58e0748},
  intrahash = {90d64b199c1584fc8ff6aa15524e4715},
  pages = {Paper 14},
  title = {Mobile customer integration: A smartphone application prototype for conducting mobile conjoint studies},
  year = 2011
}