@inproceedings{FaPaWaP08,
  address = {Brighton},
  author = {Falkenreck, C. and Paulssen, M. and Wagner, R.},
  booktitle = {{P}roceedings of the 37th {EMAC} {C}onference, {M}arketing {L}andscapes: {A} {P}ause for {T}hought},
  editor = {Perks, K. J. and Shukla, P.},
  interhash = {979d09a52dc36e5b715790fc9830d2c2},
  intrahash = {88747080dc20f71cb94fe2914526b1e1},
  title = {{A}ntecedents of {C}ompany {R}eputation {T}ransfer in {B}2{B} {M}arkets: {E}mpirical {E}vidence from {F}ive {D}ifferent {C}ultures},
  year = 2008
}