@inproceedings{HoKlWaP11, author = {Honsel, Lars and Klaus, Martin and Wagner, Ralf}, booktitle = {Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference}, editor = {University, Edith Cowan}, interhash = {cfa6ce541017d2ad02ebbf0449a806da}, intrahash = {74d549fa619635073b82ed84970349c7}, pages = {1-10}, title = {{C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits}, url = {http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf}, year = 2011 }