@book{RuTeWaS10,
  address = {34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe},
  author = {Falkenreck, Christine and Wagner, Ralf},
  interhash = {7c50c99b538196f54aab0366113d94fc},
  intrahash = {7223f34b83c93d2816d33f69fc05b4b3},
  month = {July},
  title = {Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations},
  url = {http://gfkl2010.wiwi.uni-karlsruhe.de/gfkl2010/AbstrGFKL.pdf#page=84},
  year = 2010
}