@book{Link.2001, address = {Berlin}, author = {Link, J\"org}, interhash = {26b77dc3b3390b5387530250f55f2e59}, intrahash = {4c94a4aac334140d53ac21fd1797ce9e}, isbn = {3540424441}, price = {DM 89.90}, publisher = {Springer}, title = {Customer Relationship Management: Erfolgreiche Kundenbeziehungen durch integrierte Informationssysteme ; mit 9 Tabellen}, url = {\url{http://www.gbv.de/dms/bsz/toc/bsz094811970inh.pdf}}, year = 2001 }