@incollection{WaMeC08,
  address = {Hershey},
  author = {Mei{\ss}ner, M. and Wagner, R.},
  booktitle = {{E}ncyclopedia of {M}ultimedia {T}echnology and {N}etworking},
  edition = 2,
  editor = {Pagani, M.},
  interhash = {9b7a3237eed8bbd71934f86e00a9367f},
  intrahash = {4990a72acdeaaf7cef3e4c127031706c},
  pages = {978 - 985},
  publisher = {{I}{G}{I} {G}lobal},
  title = {{M}ultimedia for {D}irect {M}arketing},
  year = 2008
}