@conference{zulauf2012power,
  address = {Lissabon},
  author = {Zulauf, Katrin and Wagner, Ralf},
  booktitle = {{P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers},
  interhash = {7948fa04424325624deac55f2b974f82},
  intrahash = {423907aee1cde5dcab52d7523b1a650f},
  title = {Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?},
  year = 2012
}