@book{WaS201,
  address = {Bergen},
  author = {Wagner, Ralf},
  booktitle = {30th Annual Conference of the European Marketing Academy},
  interhash = {d4c157ff739203e6c1a0ebee6d8a3811},
  intrahash = {0f1aabe54cfe5c8e83b853a2edfd09a1},
  title = {Testing the Lag of Multiple Competitive Reactions},
  year = 2001
}