@book{Hass.2008, address = {Berlin, Heidelberg}, author = {Hass, Berthold H. and Kilian, Thomas and Walsh, Gianfranco}, interhash = {9d401bce7f8aef2f5820a528a69ed336}, intrahash = {649d59706c97ac192cb4dfe72af3ca21}, isbn = {9783540737001}, publisher = {Springer-Verlag Berlin Heidelberg}, series = {Springer-11775 /Dig. Serial]}, title = {Web 2.0: Neue Perspektiven für Marketing und Medien}, url = {http://dx.doi.org/10.1007/978-3-540-73701-8}, year = 2008 }