@techreport{WaFaW09,
  address = {Universit\"at Kassel},
  author = {Wagner, R. and Falkenreck, C.},
  institution = {DMCC - Dialog Marketing Competence Center},
  interhash = {bbfe21583eb353105412f2c203162bf6},
  intrahash = {1b5ab5c421c0d9bd031ab0ce7d739b33},
  number = 7,
  title = {{C}ustomers` {P}ropensity to {L}eave a {B}-2-{B} {R}elationship in {H}ealth {C}are {M}arketing},
  type = {Dahlhoff, D. and Mann, A. and Wagner, R.},
  year = 2009
}

@inproceedings{FaWaP08,
  address = {Beijing},
  author = {Falkenreck, C. and Wagner, R.},
  booktitle = {{P}roceedings of the 12th {I}nternational {C}onference on {C}orporate {R}eputation, {B}rand {I}dentity, and {C}ompetitiveness},
  interhash = {730815b1eec02ae2c25781f29923910c},
  intrahash = {9a9616c25fdd3d0964c2a076d9c8781f},
  title = {{I}mpact of {D}irect {M}arketing {A}ctivities on {C}ompany {R}eputation {T}ransfer {S}uccess: {E}mpirical {E}vidence from {F}ive {D}ifferent {C}ultures},
  year = 2008
}