@book{Link.2000, address = {München}, author = {Link, Jörg and Gerth, Norbert and Voßbeck, Eckart}, interhash = {c163355ccf4eccb26d0f8fc1b19a0483}, intrahash = {7c7a021dda5c2b0fa71227778e255fd6}, isbn = {3800624257}, privnote = {Nr.121}, publisher = {Vahlen}, title = {Marketing-Controlling: Systeme und Methoden für mehr Markt- und Unternehmenserfolg}, year = 2000 }