@inproceedings{wagner2013forthcomingcustomer,
  address = {Istanbul},
  author = {Wagner, Ralf and Falkenreck, Christine},
  booktitle = {{P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World},
  interhash = {86338bcaf1759860e2f0c1ab424a1775},
  intrahash = {aeadc125d7629137f2a85a5b471773e6},
  title = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?},
  year = {2013 forthcoming}
}

@inproceedings{FaWaP09,
  address = {Maastricht},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing},
  editor = {Odekerken-Schr\"oder, Gaby},
  interhash = {311b320af6b62e96ba51e230e8358ff3},
  intrahash = {a9b6038e5d2bb8d2da712abfae39efc8},
  organization = {17th International Colloquium in Relationship Marketing},
  title = {{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship},
  year = 2009
}

@book{FaWaS208,
  address = {New Orleans},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {Vortrag auf der AMS Cultural Perspectives in Marketing Conference},
  interhash = {8303378ca532d3812b1c858d30ced116},
  intrahash = {dfefdeccc624820ad21fb7346d08189e},
  title = {Modeling Culture's Impact on Reputation Transfer in Direct Marketing},
  year = 2008
}

@book{FaWaS108,
  address = {Brighton},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {EMAC},
  interhash = {fe136621b1928181259e5c25060af5f1},
  intrahash = {555b79f528fb3b626548f9be267da980},
  title = {Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures},
  year = 2008
}

@book{WaFaS108,
  address = {Beijing},
  author = {Wagner, Ralf and Falkenreck, Christine},
  booktitle = {12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness},
  interhash = {730815b1eec02ae2c25781f29923910c},
  intrahash = {a652b5e9148a94f5f592725c30b3fb60},
  title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures},
  year = 2008
}