@inproceedings{wagner2013forthcomingcustomer,
  address = {Istanbul},
  author = {Wagner, Ralf and Falkenreck, Christine},
  booktitle = {{P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World},
  interhash = {86338bcaf1759860e2f0c1ab424a1775},
  intrahash = {aeadc125d7629137f2a85a5b471773e6},
  title = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?},
  year = {2013 forthcoming}
}

@conference{WaFaS11,
  address = {Colloquium Recht und \"Okonomie der Universit\"at Kassel},
  author = {Wagner, Ralf and Falkenreck, Christine},
  interhash = {ae8b94066f2c7f7b87260eba29028fc3},
  intrahash = {4c3d90675a0499cd2f82b019da0badcc},
  month = {November},
  title = {{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship},
  year = 2011
}

@article{FaWaJ10,
  abstract = {Welchen Stellenwert hat die vom Kunden wahrgenommene Innovativit\"at von Unternehmen auf dem Gesundheitsmarkt? Die Studie erweitert das Strukturmodell des American Customer Satisfaction Index und vergleicht l\"ander\"ubergreifend in Finnland, Deutschland, Spanien und Russland den Einfluss von Innovativit\"at auf Kundenzufriedenheit und Reputation des Lieferanten.  Die Ergebnisse zeigen, dass die wahrgenommene Innovativit\"at in drei der vier untersuchten Kulturen einen hohen Stellenwert besitzt.},
  author = {Falkenreck, Christine and Wagner, Ralf},
  editor = {Lindgreen, Adam and Hingley, Martin K. and Antioco, Michael D.J.},
  interhash = {e42b4ad3cf36e81c258fda2a332c71fe},
  intrahash = {9d8f0bd57d5c7d90729e27b388e50284},
  journal = {Journal of Marketing Management},
  number = 27,
  pages = {225-242},
  title = {The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study},
  volume = {3-4},
  year = 2011
}

@article{FaWaJ,
  abstract = {Die Studie testet in Australien, Finnland, Russland, Spanien und Deutschland neben Faktoren wie der Weiterempfehlungsbereitschaft und Kundenzufriedenheit den Einfluss von unterschiedlichen Direktmarketing –Medien auf eine positive Unternehmensreputation. Basierend auf einem Strukturmodell werden unter Einbeziehung der Hofstede Kulturparameter Unterschiede in der Wirkung von Direktmarketing-Medien auf die Unternehmensreputation im B-to-B Marketing empirisch nachgewiesen. },
  author = {Falkenreck, Christine and Wagner, Ralf},
  interhash = {02ce6142036d1d16f92db9eec7a8b03b},
  intrahash = {fd2a96de5ff85bd611bbb9c5d2f3b7ef},
  journal = {Corporate Reputation Review},
  number = 1,
  pages = {20 - 37},
  title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures},
  volume = 13,
  year = 2010
}

@book{RuTeWaS10,
  address = {34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe},
  author = {Falkenreck, Christine and Wagner, Ralf},
  interhash = {7c50c99b538196f54aab0366113d94fc},
  intrahash = {7223f34b83c93d2816d33f69fc05b4b3},
  month = {July},
  title = {Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations},
  url = {http://gfkl2010.wiwi.uni-karlsruhe.de/gfkl2010/AbstrGFKL.pdf#page=84},
  year = 2010
}

@inproceedings{FaWaP09,
  address = {Maastricht},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing},
  editor = {Odekerken-Schr\"oder, Gaby},
  interhash = {311b320af6b62e96ba51e230e8358ff3},
  intrahash = {a9b6038e5d2bb8d2da712abfae39efc8},
  organization = {17th International Colloquium in Relationship Marketing},
  title = {{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship},
  year = 2009
}

@book{FaWaS109,
  address = {Maastricht},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {International Colloquium in Relationship Marketing},
  interhash = {311b320af6b62e96ba51e230e8358ff3},
  intrahash = {be1908f68fee782f48ea6cb5939cca17},
  title = {Broadening the View on Customers` Propensity to Leave a Relationship},
  year = 2009
}

@book{FaWaS208,
  address = {New Orleans},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {Vortrag auf der AMS Cultural Perspectives in Marketing Conference},
  interhash = {8303378ca532d3812b1c858d30ced116},
  intrahash = {dfefdeccc624820ad21fb7346d08189e},
  title = {Modeling Culture's Impact on Reputation Transfer in Direct Marketing},
  year = 2008
}

@book{FaWaS108,
  address = {Brighton},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {EMAC},
  interhash = {fe136621b1928181259e5c25060af5f1},
  intrahash = {555b79f528fb3b626548f9be267da980},
  title = {Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures},
  year = 2008
}

@book{WaFaS108,
  address = {Beijing},
  author = {Wagner, Ralf and Falkenreck, Christine},
  booktitle = {12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness},
  interhash = {730815b1eec02ae2c25781f29923910c},
  intrahash = {a652b5e9148a94f5f592725c30b3fb60},
  title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures},
  year = 2008
}