@book{Grokurth.2004,
  address = {Wiesbaden},
  author = {Großkurth, Bernd},
  edition = {1. Aufl.},
  interhash = {8c5d441fe5567aee77002e65e6215a69},
  intrahash = {ae4541a180f3f0c06da08fd1b01e77c3},
  isbn = {3824480972},
  privnote = {Nr.106},
  publisher = {Dt. Univ.-Verl.},
  title = {Markenloyalität im Premiumsegment des Automobilmarkts:  Determinanten und Wirkungsbeziehungen},
  url = {http://www.gbv.de/dms/zbw/393887995.pdf},
  year = 2004
}