PUMA publications for /user/ralfwagner/structural_model_of_reputation_transferhttps://puma.uni-kassel.de/user/ralfwagner/structural_model_of_reputation_transferPUMA RSS feed for /user/ralfwagner/structural_model_of_reputation_transfer2024-03-19T14:34:11+01:00- Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultureshttps://puma.uni-kassel.de/bibtex/2fd2a96de5ff85bd611bbb9c5d2f3b7ef/ralfwagnerralfwagner2011-02-02T18:16:00+01:002010 B-to-B_markets Hofstede's_scores Marketing-Interaktionen_in_verschiedenen_Kulturen causal_relationships corporate_reputation cultural_systems customer_satisfaction journals myown national_culture reputation_transfer structural_model_of_reputation_transfer <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Christine Falkenreck" itemprop="url" href="/author/Christine%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"><span itemtype="http://schema.org/Periodical" itemscope="itemscope" itemprop="isPartOf"><span itemprop="name"><em>Corporate Reputation Review</em></span></span> <em><span itemtype="http://schema.org/PublicationVolume" itemscope="itemscope" itemprop="isPartOf"><span itemprop="volumeNumber">13 </span></span>(<span itemprop="issueNumber">1</span>):
<span itemprop="pagination">20 - 37</span></em> </span>(<em><span>2010<meta content="2010" itemprop="datePublished"/></span></em>)
- Customers` Propensity to Leave a B-2-B Relationship in Health Care Marketinghttps://puma.uni-kassel.de/bibtex/21b5ab5c421c0d9bd031ab0ce7d739b33/ralfwagnerralfwagner2009-07-07T13:39:10+02:002009 B-to-B_markets Direktmarketing_im_Wandel Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture reputation_transfer structural_model_of_reputation_transfer working-paper <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="R. Wagner" itemprop="url" href="/author/R.%20Wagner"><span itemprop="name">R. Wagner</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="C. Falkenreck" itemprop="url" href="/author/C.%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>. </span><em><span itemprop="educationalUse">Dahlhoff, D. and Mann, A. and Wagner, R.</span>, </em><em>7. </em><em><span itemprop="producer">DMCC - Dialog Marketing Competence Center</span>, </em><em>Universität Kassel, </em>(<em><span>2009<meta content="2009" itemprop="datePublished"/></span></em>)
- Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultureshttps://puma.uni-kassel.de/bibtex/29a9616c25fdd3d0964c2a076d9c8781f/ralfwagnerralfwagner2009-05-13T19:00:33+02:002008 B-to-B_markets Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture proceedings reputation_transfer structural_model_of_reputation_transfer <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="C. Falkenreck" itemprop="url" href="/author/C.%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="R. Wagner" itemprop="url" href="/author/R.%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness</span>, </em></span><em>Beijing, </em>(<em><span>2008<meta content="2008" itemprop="datePublished"/></span></em>)