PUMA publications for /user/ralfwagner/2010https://puma.uni-kassel.de/user/ralfwagner/2010PUMA RSS feed for /user/ralfwagner/20102024-03-19T05:41:03+01:00- Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Applicationhttps://puma.uni-kassel.de/bibtex/2c308e151cc6bc2db5bb2df88a9763d21/ralfwagnerralfwagner2011-03-08T16:18:47+01:002010 contributed_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Martin Klaus" itemprop="url" href="/author/Martin%20Klaus"><span itemprop="name">M. Klaus</span></a></span>, <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Jörg Schwerdtfeger" itemprop="url" href="/author/J%c3%b6rg%20Schwerdtfeger"><span itemprop="name">J. Schwerdtfeger</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span>(<em><span>2010<meta content="2010" itemprop="datePublished"/></span></em>)
- Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaininghttps://puma.uni-kassel.de/bibtex/241692bc5e24a9bfd5681e03bf06017a2/ralfwagnerralfwagner2011-02-23T11:24:56+01:002010 Negotiation myown working-paper <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"> </span>(<em><span>März 2010<meta content="März 2010" itemprop="datePublished"/></span></em>)
- Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultureshttps://puma.uni-kassel.de/bibtex/2fd2a96de5ff85bd611bbb9c5d2f3b7ef/ralfwagnerralfwagner2011-02-02T18:16:00+01:002010 B-to-B_markets Hofstede's_scores Marketing-Interaktionen_in_verschiedenen_Kulturen causal_relationships corporate_reputation cultural_systems customer_satisfaction journals myown national_culture reputation_transfer structural_model_of_reputation_transfer <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Christine Falkenreck" itemprop="url" href="/author/Christine%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"><span itemtype="http://schema.org/Periodical" itemscope="itemscope" itemprop="isPartOf"><span itemprop="name"><em>Corporate Reputation Review</em></span></span> <em><span itemtype="http://schema.org/PublicationVolume" itemscope="itemscope" itemprop="isPartOf"><span itemprop="volumeNumber">13 </span></span>(<span itemprop="issueNumber">1</span>):
<span itemprop="pagination">20 - 37</span></em> </span>(<em><span>2010<meta content="2010" itemprop="datePublished"/></span></em>)
- Gaining 'Consumer Insights' from Influential Actors in Weblog Networkhttps://puma.uni-kassel.de/bibtex/20b4fdbf1bdfe625830fa28094c3652e4/ralfwagnerralfwagner2011-01-31T12:40:32+01:002010 Direktmarketing_im_Wandel myown proceedings <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Martin Klaus" itemprop="url" href="/author/Martin%20Klaus"><span itemprop="name">M. Klaus</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Classification as a Tool for Research</span>, </em></span><em>Seite <span itemprop="pagination">553-560</span>. </em><em>Berlin, </em><em><span itemprop="publisher">Springer</span>, </em>(<em><span>2010<meta content="2010" itemprop="datePublished"/></span></em>)
- Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Applicationhttps://puma.uni-kassel.de/bibtex/21c94e61fcb7d5e5c0435534f1f614048/ralfwagnerralfwagner2011-01-18T08:37:13+01:002010 myown proceedings <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Martin Klaus" itemprop="url" href="/author/Martin%20Klaus"><span itemprop="name">M. Klaus</span></a></span>, <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Jörg Schwerdtfeger" itemprop="url" href="/author/J%c3%b6rg%20Schwerdtfeger"><span itemprop="name">J. Schwerdtfeger</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Proceedings of Australia & New Zealand Marketing Academy 2010 Conference</span>, </em></span><em>Christchurch (New Zealand), </em><em><span itemprop="publisher">Department of Management, University of Canterbury</span>, </em>(<em><span>2010<meta content="2010" itemprop="datePublished"/></span></em>)
- Research Protocol: Replication of the Research Seminar in Negotiation Managementhttps://puma.uni-kassel.de/bibtex/2b2ffc2a48d79af30b35be9afd2802529/ralfwagnerralfwagner2010-12-13T17:04:44+01:002010 Negotiation myown working-paper <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><em><span itemprop="producer">Universität Kassel</span>, </em>(<em><span>2010<meta content="2010" itemprop="datePublished"/></span></em>)
- Bargaining Power and the Impact of Gender Differenceshttps://puma.uni-kassel.de/bibtex/2f12af59eca1b2ca263890aa2696776b4/ralfwagnerralfwagner2010-11-24T10:45:47+01:002010 Negotiation contributed_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span>(<em><span>2010<meta content="2010" itemprop="datePublished"/></span></em>)
- Bargaining Power and the Impact of Gender Differenceshttps://puma.uni-kassel.de/bibtex/2c50b03c1c2ab8d2e7a4aa5f7d8755cea/ralfwagnerralfwagner2010-11-10T16:58:42+01:002010 Negotiation myown proceedings <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Proceedings of 4th International Biennale on Commercial Negotiation</span>, </em></span><em>Paris, </em>(<em><span>2010<meta content="2010" itemprop="datePublished"/></span></em>)
- Does Increasing Bargaining Power Lead to Inefficient Negotiation Results?https://puma.uni-kassel.de/bibtex/2a4a7cbfdff995bdc16842de01d23e063/ralfwagnerralfwagner2010-09-20T10:20:39+02:002010 Negotiation contributed_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span>(<em><span>September 2010<meta content="September 2010" itemprop="datePublished"/></span></em>)
- Classifying Customers: Are Non-Linear Projections Really Better?https://puma.uni-kassel.de/bibtex/2ab01a7afe958c2a31e304c9989a54ead/ralfwagnerralfwagner2010-09-20T10:08:47+02:002010 Quantitative_Methoden_der_Marketingforschung contributed_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Silvia Rüter" itemprop="url" href="/author/Silvia%20R%5c%22uter"><span itemprop="name">S. Rüter</span></a></span>. </span>(<em><span>März 2010<meta content="März 2010" itemprop="datePublished"/></span></em>)
- The Impact of Missing Values on PLS-Model Fittinghttps://puma.uni-kassel.de/bibtex/2468ded0f46397ba1bb7ff0f514105e4a/ralfwagnerralfwagner2010-08-03T11:28:21+02:002010 Quantitative_Methoden_der_Marketingforschung contributed_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Moritz Parwoll" itemprop="url" href="/author/Moritz%20Parwoll"><span itemprop="name">M. Parwoll</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span>(<em><span>Juli 2010<meta content="Juli 2010" itemprop="datePublished"/></span></em>)
- Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservationshttps://puma.uni-kassel.de/bibtex/27223f34b83c93d2816d33f69fc05b4b3/ralfwagnerralfwagner2010-08-03T11:28:11+02:002010 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Christine Falkenreck" itemprop="url" href="/author/Christine%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><em>34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe, </em>(<em><span>Juli 2010<meta content="Juli 2010" itemprop="datePublished"/></span></em>)
- Which Items are Relevant in Customers’ Shopping Cart? A Comparison of Insights from Mining Association Rules with a Network Approachhttps://puma.uni-kassel.de/bibtex/2cf5122abbbebcca75ff9158b70618c46/ralfwagnerralfwagner2010-08-03T11:27:20+02:002010 Quantitative_Methoden_der_Marketingforschung contributed_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span>(<em><span>2010<meta content="2010" itemprop="datePublished"/></span></em>)
- Keeping the Thread - erfolgreiche Kundenansprache in Zeiten digitaler Informationsüberlastunghttps://puma.uni-kassel.de/bibtex/2ac4f53acf23d647ae5f2e1459ac5728b/ralfwagnerralfwagner2010-08-03T11:27:03+02:002010 Direktmarketing_im_Wandel invited_talk praxis-transfer speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span>(<em><span>2010<meta content="2010" itemprop="datePublished"/></span></em>)
- Open Source Engineering mit Web2.0-Dienstenhttps://puma.uni-kassel.de/bibtex/28df26cff390f05fb8cba5034fdf68dc8/ralfwagnerralfwagner2010-05-10T12:42:16+02:002010 Wettbewerbsinteraktionen_und_Competitive_Intelligence myown proceedings <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Tagungsband der Jahrestagung des Institute for Competitive Intelligence</span>, </em></span><em>Seite <span itemprop="pagination">8--22</span>. </em>(<em><span>2010<meta content="2010" itemprop="datePublished"/></span></em>)