| Author | Title | Year | Journal/Proceedings | Reftype | DOI/URL |
|---|---|---|---|---|---|
| Zogaj, S. & Bretschneider, U. | Customer Integration in New Product Development: A Literature Review Concerning the Appropriateness of Different Customer Integration Methods to Attain Customer Knowledge | 2012 | Proceedings of the 20th European Conference on Information Systems (ECIS) | inproceedings | URL |
| Blohm, I., Fähling, J., Leimeister, J. M., Krcmar, H. & Fischer, J. | Accelerating customer integration into innovation processes using Pico-Jobs | 2010 | 22. ISPIM Conference 2010 | inproceedings | URL |
| Blohm, I., Fähling, J., Leimeister, J. M., Krcmar, H. & Fischer, J. | Accelerating customer integration into innovation processes using Pico-Jobs | 2010 | 22. ISPIM Conference 2010 | inproceedings | URL |
| Zeithaml, V. A., Bitner, M. J. & Gremler, D. D. | Services marketing | 2009 | book | URL | |
| Schmidt, M. | Zufriedenheitsorientierte Steuerung des Customer Care, Management von Customer Care Partnern mittels Zufriedenheits-Sevice Level Standards | 2008 | Zufriedenheitsorientierte Steuerung des Customer Care | book | URL |
| Hu, M. & Liu, B. | Mining and summarizing customer reviews | 2004 | Proceedings of the tenth ACM SIGKDD international conference on Knowledge discovery and data mining | inproceedings | DOIURL |
| Wüllenweber, H. | Mehr Kundenbindung durch Organisationales Lernen: Konzept - Modellierung - empirische Befunde | 2003 | book | URL | |
| Köcher, A. | Controlling der werbefinanzierten Medienunternehmung | 2002 | book | ||
| Uebel, M. F. | Praxis des Customer Relationship Management: Branchenlösungen und Erfahrungsberichte | 2002 | book | ||
| Block, B. | Gestaltung und Steuerung einer Hersteller-Händler-Kooperation in der Lebensmittelbranche | 2001 | book | ||
| Linoff, G. & Berry, M. | Mining the Web. Transforming Customer Data into Customer Value | 2001 | book | ||
| Peppers, D. & Rogers, M. | Enterprise one-to-one: Tools for building unbreakable customer relationships in the interactive age | 2000 | book | ||
| Mertens, M. | Kundentypologien im Versicherungsgeschäft mit Privatkunden | 1992 | book |
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