Incollection (PaWaC09)
Parwoll, M. & Wagner, R.
Bornemeyer, C. & Schneider, J. (ed.)
Direct Marketing for Best-Agers: In Dialogue with Challenging Customers
Bock,
2011, 19-40
Incollection (WaC11)
Wagner, R.
Lietzau, W.; Bender, J. & Richter, T. (ed.)
Neue Medien im Kundendialog -
n Überblick zu den Kommunikationsdiensten des Web 2.0
Deutsche Gesellschaft für Verbandsmanagement e.V. (DGVM),
2011, 90-104
Incollection (WaC11)
Wagner, R.
Websites and Blogs
SAGE Publications,
2011, 6, 460-465
Incollection (WaC09a)
Wagner, R.
Wankel, C. (ed.)
Best Buy
Sage,
2009, 141-142
Incollection (WaCb09)
Wagner, R.
Wankel, C. (ed.)
Chicago School/Chicago Boys
Sage,
2009, 260-262
Incollection (WaCd09)
Wagner, R.
Wankel, C. (ed.)
Competitive Advantages of Nations
Sage,
2009, 357-358
Incollection (WaC09e)
Wagner, R.
Wankel, C. (ed.)
Industrial Espionage
Sage,
2009, 859-863
Incollection (WaC09g)
Wagner, R.
Wankel, C. (ed.)
Market Imperfections Theory
Sage,
2009, 1076-1077
Incollection (WaC09f)
Wagner, R.
Wankel, C. (ed.)
Service Level
Sage,
2009, 1431-1433
Incollection (WaC09h)
Wagner, R.
Wankel, C. (ed.)
Wholesale Sector
Sage,
2009, 1713-1714
Incollection (WaMi)
Wagner, R. & Michaeli, R.
Litzcke, S. M. & Müller-Enbergs, H. (ed.)
Competitive Intelligence
Verlag für Polizeiwissenschaft,
2009, 13-31
Incollection (MeScWaC08)
Meißner, M.; Scholz, S. & Wagner, R.
Pagani, M. (ed.)
Marketing Research using Multimedia Technologies
IGI Global,
2008, 880 - 886
Incollection (WaMeC08)
Meißner, M. & Wagner, R.
Pagani, M. (ed.)
Multimedia for Direct Marketing
IGI Global,
2008, 978 - 985
Incollection (ScWaC08)
Scholz, S. & Wagner, R.
Pagani, M. (ed.)
Scanning Multimedia Business Environments
IGI Global,
2008, 1257 - 1263
Incollection (WaKlC08a)
Wagner, R. & Klaus, M.
Unhelkar, B. (ed.)
Cultural Impacts on the Spread of Mobile Commerce: An International Comparison
IGI,
2008, 245 - 259
Incollection (WaKlC08b)
Wagner, R. & Klaus, M.
Unhelkar, B. (ed.)
Mobile Direct Marketing
IGI,
2008, 269 - 281
Incollection (WaC08)
Wagner, R.
Pagani, M. (ed.)
Customizing Multimedia with Multi-Trees
IGI Global,
2008, 318 - 323
Incollection (DeWaC07)
Decker, R. & Wagner, R.
Hermann, A.; Herrmann, A. & Klarmann, M. (ed.)
Fehlende Werte: Ursachen, Konsequenzen und Behandlung
Gabler,
2007, 53 - 79
Incollection (DeWaC06)
Decker, R. & Wagner, R.
Becker, F. G. (ed.)
Marketing
Springer,
2006, 163-199
Techreport (ScWaW05)
Scholz, S. & Wagner, R.
Autonomous Environmental Scanning in the World Wide Web
Fakultät für Wirtschaftswissenschaften,
2005
Incollection (WaScDeC05)
Wagner, R.; Scholz, S. & Decker, R.
Baier, D.; Decker, R. & Schmidt-Thieme, L. (ed.)
The Number of Clusters in Market Segmentation
Springer,
2005, 157 - 176
Incollection (WaC04)
Wagner, R.
Decker, R. & Wartenberg, F. (ed.)
Kundenmanagement in wachsenden Märkten
Eul,
2004, 231 - 253
Incollection (DeWaC01)
Decker, R. & Wagner, R.
Diller, H. (ed.)
Assoziationsanalyse
Vahlen,
2001, 67
Incollection (DeWaC01a)
Decker, R. & Wagner, R.
Diller, H. (ed.)
Data Mining
Vahlen,
2001, 255 - 258
Incollection (DeWaC01b)
Decker, R. & Wagner, R.
Diller, H. (ed.)
Konkurrenzforschung (Competitive Intelligence)
Vahlen,
2001, 805 - 808
Incollection (DeWaC01c)
Decker, R. & Wagner, R.
Diller, H. (ed.)
Marketing-Informationsysteme (MAIS)
Vahlen,
2001, 982 - 984
Incollection (DeWaTeC99)
Decker, R.; Wagner, R. & T., T.
Homburg, C. & Herrmann, A. (ed.)
Fehlende Werte in der Marktforschung
Gabler,
1999, 79 - 98
Incollection (DeWaC99)
Decker, R. & Wagner, R.
Homburg, C. & Herrmann, A. (ed.)
Log-lineare Modelle und Logit
Gabler,
1999, 549 - 578