<p>The presence of web-based communities is a distinctive signature of Web 2.0. The web-based feature means that information propagation within each community is highly facilitated, promoting complex collective dynamics in view of information exchange. In this work, we focus on a community of scientists and study, in particular, how the awareness of a scientific paper is spread. Our work is based on the web usage statistics obtained from the PLoS Article Level Metrics dataset compiled by PLoS. The cumulative number of HTML views was found to follow a long tail distribution which is reasonably well-fitted by a lognormal one. We modeled the diffusion of information by a random multiplicative process, and thus extracted the rates of information spread at different stages after the publication of a paper. We found that the spread of information displays two distinct decay regimes: a rapid downfall in the first month after publication, and a gradual power law decay afterwards. We identified these two regimes with two distinct driving processes: a short-term behavior driven by the fame of a paper, and a long-term behavior consistent with citation statistics. The patterns of information spread were found to be remarkably similar in data from different journals, but there are intrinsic differences for different types of web usage (HTML views and PDF downloads versus XML). These similarities and differences shed light on the theoretical understanding of different complex systems, as well as a better design of the corresponding web applications that is of high potential marketing impact.</p>

To account for strong ageing characteristics of citation networks, we modify the PageRank algorithm by initially distributing random surfers exponentially with age, in favour of more recent publications. The output of this algorithm, which we call CiteRank, is interpreted as approximate traffic to individual publications in a simple model of how researchers find new information. We optimize parameters of our algorithm to achieve the best performance. The results are compared for two rather different citation networks: all American Physical Society publications between 1893 and 2003 and the set of high-energy physics theory (hep-th) preprints. Despite major differences between these two networks, we find that their optimal parameters for the CiteRank algorithm are remarkably similar. The advantages and performance of CiteRank over more conventional methods of ranking publications are discussed.