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%0 Conference Proceedings
%A Falkenreck, C.; Paulssen, M. & Wagner, R.
%D 2008
%T Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures
%E Perks, K. J. & Shukla, P.
%B {P}roceedings of the 37th {EMAC} {C}onference, {M}arketing {L}andscapes: {A} {P}ause for {T}hought
%C Brighton
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%3 inproceedings
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%F FaPaWaP08
%K 2008, B-to-B_markets, Hofstede's_scores, Marketing-Interaktionen_in_verschiedenen_Kulturen, brand_extension, conceptual_model, corporate_reputation, cultural_impact, myown, perceived_brand_fit, proceedings, reputation_transfer
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