%0 %0 Book %A Falkenreck, Christine & Wagner, Ralf %D 2010 %T Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations %E %B %C 34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe %I %V %6 %N %P %& %Y %S %7 %8 July %9 %? %! %Z %@ %( %) %* %L %M %1 %2 %3 book %4 %# %$ %F RuTeWaS10 %K 2010, Marketing-Interaktionen_in_verschiedenen_Kulturen, contributed_talk, speech %X %Z %U http://gfkl2010.wiwi.uni-karlsruhe.de/gfkl2010/AbstrGFKL.pdf#page=84 %+ %^