%0 %0 Conference Proceedings %A Klaus, Martin; Schwerdtfeger, Jörg & Wagner, Ralf %D 2010 %T Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application %E Ballantine, Paul & Finsterwalder, Joerg %B Proceedings of Australia \& New Zealand Marketing Academy 2010 Conference %C Christchurch (New Zealand) %I Department of Management, University of Canterbury %V %6 %N %P %& %Y %S %7 %8 %9 %? %! %Z %@ %( %) %* %L %M %1 %2 %3 inproceedings %4 %# %$ %F KlScWaP10 %K 2010, myown, proceedings %X %Z %U http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00412.pdf %+ %^