Wagner, R. ; Saren, M. (Bearb.) ; Wilson, A. (Bearb.): {A}re {O}dd {P}rices {M}eaningful {P}rice {T}hresholds? {A}n {I}nvestigation by {G}eneralised {C}ross {V}alidation. In: {M}arketing: {R}esponsible and {R}elevant? {P}roceedings of the 32nd {E}{M}{A}{C} {C}onference. Glasgow : EMAC, 2003