Parwoll, M. & Wagner, R.
(2011).
Direct Marketing for Best-Agers: In Dialogue with Challenging Customers.
In
C. Bornemeyer & J. Schneider (ed.),
Aging Society and its Implications on Service Marketing Approaches in the Hospitality, Tourism and Transport
(pp. 19-40)
.
Bock
.
Wagner, R.
(2011).
Neue Medien im Kundendialog -
n Überblick zu den Kommunikationsdiensten des Web 2.0.
In
W. Lietzau, J. Bender & T. Richter (ed.),
Praxishandbuch Social Media in Verbänden Grundlagen - Praxiswissen - Fallbeispiele
(pp. 90-104)
.
Deutsche Gesellschaft für Verbandsmanagement e.V. (DGVM)
.
Wagner, R.
(2011).
Websites and Blogs.
In
Green Consumerism
, Vol. 6
(pp. 460-465)
.
SAGE Publications
.
Wagner, R.
(2009).
Best Buy.
In
C. Wankel (ed.),
Encyclopedia of Business in Today's World
(pp. 141-142)
.
Sage
.
Wagner, R.
(2009).
Chicago School/Chicago Boys.
In
C. Wankel (ed.),
Encyclopedia of Business in Today's World
(pp. 260-262)
.
Sage
.
Wagner, R.
(2009).
Competitive Advantages of Nations.
In
C. Wankel (ed.),
Encyclopedia of Business in Today's World
(pp. 357-358)
.
Sage
.
Wagner, R.
(2009).
Industrial Espionage.
In
C. Wankel (ed.),
Encyclopedia of Business in Today's World
(pp. 859-863)
.
Sage
.
Wagner, R.
(2009).
Market Imperfections Theory.
In
C. Wankel (ed.),
Encyclopedia of Business in Today's World
(pp. 1076-1077)
.
Sage
.
Wagner, R.
(2009).
Service Level.
In
C. Wankel (ed.),
Encyclopedia of Business in Today's World
(pp. 1431-1433)
.
Sage
.
Wagner, R.
(2009).
Wholesale Sector.
In
C. Wankel (ed.),
Encyclopedia of Business in Today's World
(pp. 1713-1714)
.
Sage
.
Wagner, R. & Michaeli, R.
(2009).
Competitive Intelligence.
In
S. M. Litzcke & H. Müller-Enbergs (ed.),
Sicherheit in Organisationen
(pp. 13-31)
.
Verlag für Polizeiwissenschaft
.
Meißner, M., Scholz, S. & Wagner, R.
(2008).
Marketing Research using Multimedia Technologies.
In
M. Pagani (ed.),
Encyclopedia of Multimedia Technology and Networking
(pp. 880 - 886)
.
IGI Global
.
Meißner, M. & Wagner, R.
(2008).
Multimedia for Direct Marketing.
In
M. Pagani (ed.),
Encyclopedia of Multimedia Technology and Networking
(pp. 978 - 985)
.
IGI Global
.
Scholz, S. & Wagner, R.
(2008).
Scanning Multimedia Business Environments.
In
M. Pagani (ed.),
Encyclopedia of Multimedia Technology and Networking
(pp. 1257 - 1263)
.
IGI Global
.
Wagner, R. & Klaus, M.
(2008).
Cultural Impacts on the Spread of Mobile Commerce: An International Comparison.
In
B. Unhelkar (ed.),
Handbook of Research on Mobile Business
(pp. 245 - 259)
.
IGI
.
Wagner, R. & Klaus, M.
(2008).
Mobile Direct Marketing.
In
B. Unhelkar (ed.),
Handbook of Research on Mobile Business
(pp. 269 - 281)
.
IGI
.
Wagner, R.
(2008).
Customizing Multimedia with Multi-Trees.
In
M. Pagani (ed.),
Encyclopedia of Multimedia Technology and Networking
(pp. 318 - 323)
.
IGI Global
.
Decker, R. & Wagner, R.
(2007).
Fehlende Werte: Ursachen, Konsequenzen und Behandlung.
In
A. Hermann, A. Herrmann & M. Klarmann (ed.),
Handwörterbuch der Marktforschung
(pp. 53 - 79)
.
Gabler
.
Decker, R. & Wagner, R.
(2006).
Marketing.
In
F. G. Becker (ed.),
Einführung in die Betriebswirtschaftslehre
(pp. 163-199)
.
Springer
.
Scholz, S. & Wagner, R.
(2005).
Autonomous Environmental Scanning in the World Wide Web
(537).
Fakultät für Wirtschaftswissenschaften
.
Wagner, R., Scholz, S. & Decker, R.
(2005).
The Number of Clusters in Market Segmentation.
In
D. Baier, R. Decker & L. Schmidt-Thieme (ed.),
Data Analysis and Decision Support
(pp. 157 -- 176)
.
Springer
.
Wagner, R.
(2004).
Kundenmanagement in wachsenden Märkten.
In
R. Decker & F. Wartenberg (ed.),
Vertriebs- und Kundenmanagement: Marketingmethoden im Einsatz
(pp. 231 -- 253)
.
Eul
.
Decker, R. & Wagner, R.
(2001).
Assoziationsanalyse.
In
H. Diller (ed.),
Vahlens großes Marketing-Lexikon
(pp. 67)
.
Vahlen
.
Decker, R. & Wagner, R.
(2001).
Data Mining.
In
H. Diller (ed.),
Vahlens großes Marketing-Lexikon
(pp. 255 - 258)
.
Vahlen
.
Decker, R. & Wagner, R.
(2001).
Konkurrenzforschung (Competitive Intelligence).
In
H. Diller (ed.),
Vahlens großes Marketing-Lexikon
(pp. 805 - 808)
.
Vahlen
.
Decker, R. & Wagner, R.
(2001).
Marketing-Informationsysteme (MAIS).
In
H. Diller (ed.),
Vahlens großes Marketing-Lexikon
(pp. 982 - 984)
.
Vahlen
.
Decker, R., Wagner, R. & T., T.
(1999).
Fehlende Werte in der Marktforschung.
In
C. Homburg & A. Herrmann (ed.),
Marktforschung: Methoden, Anwendungen, Praxisbeispiele
(pp. 79 - 98)
.
Gabler
.
Decker, R. & Wagner, R.
(1999).
Log-lineare Modelle und Logit.
In
C. Homburg & A. Herrmann (ed.),
Marktforschung: Methoden, Anwendungen, Praxisbeispiele
(pp. 549 - 578)
.
Gabler
.