%0 Generic
%1 WaGfKlS12
%A Wagner, Ralf
%C 36th Annual Conference of the German Classification Society (GfKl) in Hildesheim
%D 2012
%K 2012 Direktmarketing_im_Wandel contributed_talk speech
%T The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior
%U http://147.172.223.251/gfkl2012/proceedingsGfKl2012GroupedByAreas.pdf#page=162