%0 Conference Paper
%1 wagner2013hierarchical
%A Zulauf, Katrin
%A Wagner, Ralf
%A Oswald, Axel Wolfram
%B Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World
%C Istanbul
%D 2013 forthcoming
%K bayes country_of_origin labeling myown proceedings speech
%T Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect