%0 Book Section
%1 MeScWaC08
%A Meißner, M.
%A Scholz, S.
%A Wagner, R.
%B Encyclopedia of Multimedia Technology and Networking
%C Hershey
%D 2008
%E Pagani, M.
%I IGI Global
%K 2008 Quantitative_Methoden_der_Marketingforschung contributions myown
%P 880 - 886
%T Marketing Research using Multimedia Technologies
%7 2