%0 Generic %1 WaS10 %A Wagner, Ralf %C 3rd German-Japanese Workshop in Karlsruhe %D 2010 %K 2010 Quantitative_Methoden_der_Marketingforschung contributed_talk speech %T Which Items are Relevant in Customers’ Shopping Cart? A Comparison of Insights from Mining Association Rules with a Network Approach %U http://gfkl2010.wiwi.uni-karlsruhe.de/gfkl2010/AbstrGJW.pdf#page=37