%0 Conference Paper %1 ls_leimeister %A Söllner, M. %A Hoffmann, A. %A Hirdes, E. M. %A Rudakova, L. %A Leimeister, S. %A Leimeister, J. M. %B 23. Bled eConference eTrust: Implications for the Individual, Enterprises and Society (Bled) 2010 %C Bled, Slovenia %D 2010 %K VENUS_Winfo equation formative itegpub measurement model modeling myown pub_aho pub_ehi pub_jml pub_lru pub_msö structural trust %N 23 %P 65-79 %T Towards a Formative Measurement Model for Trust %U http://www.uni-kassel.de/fb7/ibwl/leimeister/pub/JML_191.pdf