%0 Conference Paper
%1 ls_leimeister
%A Eckjans, D.
%A Fähling, J.
%A Leimeister, J. M.
%A Krcmar, H.
%B International Conference on Mobile Business Mobile Internet: a new paradigm in a new value network
%C Como, Italy
%D 2011
%K itegpub myown pub_jml
%P Paper 14
%T Mobile customer integration: A smartphone application prototype for conducting mobile conjoint studies