%0 Conference Paper %1 ScWaP09 %A Scholz, S.W. %A Wagner, R. %B Cooperation in Classification and Data Analysis %C Berlin %D 2009 %E Okada, A. %E Imaizumi, T. %E Bock, H.-H. %E Gaul, W. %I Springer %K 2009 Quantitative_Methoden_der_Marketingforschung bi-secting classification k-means myown proceedings segmentation text_mining %P 99 - 106 %T Classification in Marketing Science