%0 Book
%1 RuTeWaS10
%A Falkenreck, Christine
%A Wagner, Ralf
%C 34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe
%D 2010
%K 2010 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk speech
%T Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations
%U http://gfkl2010.wiwi.uni-karlsruhe.de/gfkl2010/AbstrGFKL.pdf#page=84